Monday, October 25, 2004

Honda Commercial

First have look at the URL below (copy and past the URL on to IE, u'll need flash to view the film)...then read the facts....

http://www.steelcitysfinest.com/HondaAccordAd.htm

Some amazing facts about it:

There are no computer graphics or digital tricks in the film.

Everything you see really happened in real time exactly as you see it.
The film took 606 takes. On the first 605 takes, something, usually very minor,
didn't work. They would then have to set the whole thing up again. The crew
spent weeks shooting night and day. By the time it was over, they were ready
to change professions. The film cost Six million dollars and took three
months to complete including a full engineering the sequence.

In addition, it's two minutes long so every time Honda airs the film on
British television, they're shelling out enough dough to keep any one
of us in clover for a lifetime. However, it is fast becoming the most
downloaded advertisement in Internet history. Honda executives figure
the ad will soon pay for itself simply in "free" viewings (Honda isn't
paying a dime to have you watch this commercial!). When the ad was
pitched to senior executives, they signed off on it immediately without
any hesitation -- including the costs.

There are six and only six hand-made Accords in the world. To the
horror of Honda engineers, the filmmakers disassembled two of them to make the
film. Everything you see in the film (aside from the walls, floor, ramp, and
complete Honda Accord) are parts from those two cars. The voiceover is
Garrison Keillor. When the ad was shown to Honda executives, they liked
it and commented on how amazing computer graphics have gotten. They
fell off their chairs when they found out it was for real. Oh. And
about those funky windshield wipers. On the new
Accords, the windshield wipers have water sensors and are designed to start
doing their thing automatically as soon as they become wet. It
looks a bit weird in the commercial.

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